Insights
Notes from the studio.
Playbooks, engineering tradeoffs, and emerging-market venture economics. Written by the people doing the building.
Legal & Structure
Do you need a Delaware C-corp before you give away equity?
What a Delaware C-corp actually gives you, what it costs to set up and maintain, the alternatives for founders outside the US, and when you genuinely don't need one yet.
Model
Outsource IT vs venture studio: which one do you actually need
Two different questions founders confuse for one - and a five-minute test to tell whether you need execution capacity or a partner tied to the outcome.
Founder playbook
Seven clauses that must be in a software development contract
The clauses that actually prevent disputes, what happens when they're missing, and the language to look for in each one before you sign.
Founder playbook
The non-technical founder's guide to finding a technical partner
How to evaluate technical work you can't personally review, the four partner types and which one you actually need, and the questions that substitute for expertise you don't have.
Markets
Morocco as a nearshore tech hub for European startups
Same-timezone overlap with Europe, French and Spanish bilingual talent, and what building a whitelabel platform out of Morocco actually taught us about the market.
Process
What goes into an MVP scope document (with a real example)
The eight sections a real scope document needs, what each one prevents, and why a one-paragraph feature list isn't a scope document at all.
Get new posts in your inbox
One email when we publish. No spam.
Want to be the next case study?
Apply for an MVP Co-Build. We will reply within 48 hours.