Case study
Mohirlar - Career & Resume Platform
The Uzbek tech market lacked a localized career platform that could combine modern resume building, employer matching, and a trusted job board in one product. Existing tools were either generic templates or copy-paste imports of foreign platforms with no real fit for local hiring flows.
Challenge
What the founders faced.
The Uzbek tech market lacked a localized career platform that could combine modern resume building, employer matching, and a trusted job board in one product. Existing tools were either generic templates or copy-paste imports of foreign platforms with no real fit for local hiring flows.
Solution
What we built.
- Defined product strategy, two flagship surfaces (Mohirlar Career and Resume Mohirlar) and a unified design system
- Designed a resume builder with localized templates, role-based suggestions and one-click PDF export
- Shipped employer dashboards for posting roles, screening candidates and tracking funnel metrics
- Built the marketing site, blog and SEO foundation in three languages
- Integrated analytics, auth and content workflows so the team can ship without us
Impact
Mohirlar became one of the most recognizable career brands in Uzbekistan, with thousands of resumes generated and a steady inflow of employer partners using the platform as their primary hiring channel.
10,000+ resumes generated in the first 12 months
Top-of-mind brand recognition among Uzbek tech talent
Employer pipeline with leading local IT companies
3-language launch (UZ / RU / EN) on day one
Recurring product releases with the in-house team
“Steppe shipped a real product, not a prototype. We took ownership of the codebase on day one of launch and have been iterating on it ever since.”
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