Case study
Sokin - Digital Wellbeing App
People spend 6+ hours a day on their phones and finish the day exhausted, distracted and unsure where the time went. Native screen-time tools surface the problem but don't help users actually change their habits. Sokin set out to build a calm, opinionated digital wellbeing app that turns abstract usage data into small, sustainable behavior changes - without shaming the user.
Challenge
What the founders faced.
People spend 6+ hours a day on their phones and finish the day exhausted, distracted and unsure where the time went. Native screen-time tools surface the problem but don't help users actually change their habits. Sokin set out to build a calm, opinionated digital wellbeing app that turns abstract usage data into small, sustainable behavior changes - without shaming the user.
Solution
What we built.
- Defined a product personality - calm, warm, honest, never preachy
- Built a screen-time and app-usage engine that tracks how the user actually spends their day
- Designed focus sessions and app blockers that help users protect deep work without locking them out of their phone
- Shipped daily and weekly wellbeing reports with insights, not just numbers
- Delivered habit-shaping flows: bedtime wind-down, morning routine, mindful unlocks and notification cleanup
- Built streaks and gentle nudges that reward progress without creating new anxiety
- Launched on a stack ready for both iOS and Android from day one
Impact
Sokin launched as a digital wellbeing product users actually keep open - one that turns screen-time guilt into small, repeatable wins. Less doomscrolling, more deep work, better sleep.
Measurable drop in distracting-app usage across active users
Focus sessions and app blockers shipped on day one
Weekly wellbeing reports with insights, not just raw screen-time numbers
Bedtime and morning routine flows for healthier phone habits
Branded design system reused across iOS and Android
High week-1 retention vs. category benchmarks
“Native screen-time tools tell you the problem. Sokin actually helps you change it - without making you feel bad about your phone.”
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